Tootsie Pop gives Mr. Owl an upgrade

Tootsie Pop - We don�019t know how many licks it takes to get to the center, but we do know it takes only 60 calories and 0 grams of fat (tootsie roll center included!). Beware the sugar though�014the 10 grams in a single pop make this a one-and-done

September 09, 2025 at 1:57 pm EDT

The iconic “How Many Licks” TV commercial has been given an upgrade ahead of the Halloween season.

Tootsie Roll Industries is ready to introduce Mr. Owl to a new generation with updated animation and voice over.

“Nostalgia continues to be a driving force in today’s culture, and few characters are as iconic and fun as Mr. Owl,” said Henry Mills, Chief Operating Officer at Tootsie Roll Industries in a press release. “Refreshing the ‘How Many Licks’ spot honors our rich heritage and brings the story to a new generation of candy lovers.”